EA Planning Star Wars-Focused DICE LA Studio

Update: A tweet from the Battlefield account has revealed some of the jobs on offer in the new LA-based studio, offering some insight into what DICE LA will be working on.
It looks like the studio will be fairly focused on mobile titles, with the development manager role requiring the new hire to "manage and coordinate the maintenance of EA’s Android and iOS catalogue of games", while anyone wishing to apply for the level designer role should have "familiarity with the mass casual game space" along with "familiarity with a female 35+ gamer demographic" and "has shipped successful social/mobile products" while understanding "monetization and free to play / freemium models."
PC users may be interested to hear that the gameplay engineer role should have experience of work on PC titles, as well as "experience developing and supporting back end game play systems in a client-server environment (e. g. MMO)", though seeing as Star Wars: The Old Republic is still rolling on, we can't see EA rushing to take another Star Wars MMO to market just yet.
Don't worry too much about consoles being neglected though; an audio artist position requests "strong Gen 3 console title experience" as well as "solid knowledge of PC and console audio hardware".
The new studio is also said to include a "fitness center, cafeteria, sports field, sand volleyball court, basketball court and more."
Original story follows.

Original Story: EA has announced a new DICE studio will be opening in Los Angeles, tasked with creating Star Wars games.
According to The Wall Street Journal, it's still being decided whether the studio will focus on brand new franchises to do with the IP or continue existing series.
DICE general manager Karl-Magnus Troedsson explained that the LA office will still maintain the company's Nordic work environment, including staff-consensus being required for all major decisions and extended time on offer for maternity and paternity leaves.
The decision to set up the studio was partly inspired by other developers already in the area, specifically Activision's Infinity Ward and Treyarch studios, which coincidentally develop Battlefield rival Call of Duty. Troedsson explained, "There is an extreme talent pool over that we want a part of. It’s no secret that our main competitor is there."



 It was announced earlier this month that EA had signed a deal with Disney to exclusively publish future Star Wars games, though none of these will be released before 2014. DICE, Visceral Games and BioWare are all slated to be working on titles connected to the IP, though this is the first studio set up specifically to do just that.
How would you like to see the license used? Do you reckon it's time for a new franchise to be created or is it about time someone finally got around to creating Battlefront 3? Let us know your thoughts in the comments.